الخطاب الثَّقافي: الأصالة والمُعاصرة

Abstract

Arabic language speakers have preoccupied themselves during their discussions with identifying foreign idioms and concepts. Instead of deepening, the connection with the national language to which they belong with their minds and emotions; educated people have witnessed that matter, as their discourse about reading their reality is full of terms, which indicate failure and disappointment as a result of cultural globalization language. Accordingly, their linguistic and cultural practices have turned into traded goods in rhetorical patterns and expressive acts.

The main concern of this research is looking at cultural challenges, which face language in its uses, spread and discourse inside and outside Arab countries, throughout the beginnings of the nation traditions till the last centuries. This was at a time when there was a close relationship between the language and the life of its speakers and the dominance of cultural globalization in over the language in expressive acts, common speech and all forms of mass media.

The research is based on the following themes:

- Authenticity of the Arab heritage lies in its language and identity. 

- Cultural discourse and information technology.

- Cultural speech and translation.

- Cultural speech and globalization.